Welcome to the Business of Bettering™.

Think better. Feel better. Live better.

Hello there. Who’s bob?

We are the Business of Bettering. We facilitate change for those who desire to be better and to make the world a healthier, happier place.

Sounds interesting. But what do you actually do?

We develop mobile applications that

simulate the conversation you would

have with a therapist, counselor or

friend whenever you need it.

Amazing! How do you do that?

Our proprietary Emotional Networking System is based on over one million psycho-therapeutic conversations, and uniquely goes beyond mere motivation and advice to systematically resolve the internal conflict between your intention to change and the emotional thought patterns that prevent it.

Wow – that’s impressive. What issues can I use this for?

Our ShrinkYourself app tackles emotional eating, one of the leading causes of obesity. We are also developing apps for depression, anxiety, stress and other addictions such as alcohol.

Brilliant. Who's the brain behind this?

Dr. Roger Gould, a psychiatrist, is one of the world’s leading experts on emotional eating and behavior change. He’s been recognized by the Smithsonian Institution as a pioneer in the use of computers in psychotherapy.

So his programs actually work?

Yes! Several clinical studies have found

that Dr. Gould's online therapy sessions

have the same effect as an in-person

session with an experienced therapist.

Can I give it a go?

Sure! You can join more than 100,000 people who have used our programs to change for the better. Just visit shrinkyourself.com and download the app to your mobile.

Great. I’ll let you know how I get on.

Good luck! Thanks for visiting.

“There is only one corner of the universe you can be certain of improving, and that’s your own self.”

- Aldous Huxley